Ignificant TPI-1 manufacturer challenges in gaining political and public support. Future
Ignificant challenges in gaining political and public help. Future campaigns PubMed ID:http://www.ncbi.nlm.nih.gov/pubmed/20067270 can advantage from insights gained by way of the experiences of stakeholders involved in previous policy debates. (Am J Public Well being. 2014;104:84753. doi:10.2105/ AJPH.2013.301679)C, both small business license costs of 0.01 per ounce for SSBs sold or offered inside city limits. Both were accompanied by complementary resolutions recommending the usage of tax revenue for health-related initiatives.21,22 Following heated campaigns, each measures have been defeated, with 77 of El Monte and 67 of Richmond voters in opposition.23 We explored the use of strategic messaging for SSB taxation with an emphasis on the 2012 experiences of El Monte and Richmond. We interviewed stakeholders in California and across the country to recognize typically made use of messages and lessons discovered about messaging from past advocacy campaigns. With 12 states and two cities proposing SSB tax legislation in 2013 or 2014 legislative cycle14 and more likely to follow, analyzing the experiences from earlier campaigns can yield lessons for shaping future policy approaches to reducing SSB consumption.METHODSBetween April and December 2012, we performed semistructured interviews with 18 stakeholders who had extensive expertise with SSB taxation. Interviewees had been initially identified by way of a media content evaluation of newspapers in jurisdictions that filed SSB tax legislation amongst 2009 and 2011.24 Advocates, researchers, and policymakers who expressed assistance for SSB taxation have been contacted via e-mail and asked to participate in a phone interview. We then utilised snowball sampling to recognize extra interviewees. The final sample included men and women from a mix of backgrounds (Table 1). Ten with the interviewees had been overall health or neighborhood advocates, 3 have been nearby wellness officials, three had been elected officials, and two were academic researchers. Fourteen were from California, and 4 were prominent figures from other jurisdictionsMay 2014, Vol 104, No. 5 | American Journal of Public HealthJou et al. | Peer Reviewed | Study and Practice |Analysis AND PRACTICETABLE 1–Stakeholder Demographics and Jurisdictions: United states of america, April ecemberStakeholder Category Place California El Monte Richmond Non-California Total Elected Officials 0 1 two 0 3 Nearby Health Officials two 0 0 1 three Wellness and Neighborhood Advocates 1 3 four two ten Researchers and Academics 1 0 0 1 2 Total four 4 6 4that had previously attempted SSB taxation. Inside California, six of the interviewees have been from Richmond, 4 had been from El Monte, and 4 had been involved with policy in the state level. We developed a semistructured interview protocol to achieve participants’ insights relating to four major themes: frequently encountered protax and antitax messages and their perceived effectiveness, sources and qualities of protax messages, sharing of know-how among stakeholders and message dissemination, and lessons discovered and future directions. We assessed respondents’ perceptions of message effectiveness in 2 techniques: asking interviewees which messages they located specifically helpful and noting any instances when interviewees spontaneously recommended that a message resonated with audiences. Communication analysis indicates that messages must resonate with audiences to be potentially productive in persuading them.25,26 The interviews, which have been 45 to 60 minutes in duration, were audio-recorded and transcribed. We constructed a coding instrument making use of a combination of deductive and.